About Comme Des Garcons

Comme des Garçons, founded by visionary designer Rei Kawakubo in 1969, has grown from a small Tokyo atelier into one of the most influential style homes on this planet. Its world-wide accomplishment was not constructed via common advertising or mainstream traits, but by way of a bold philosophy: obstacle the norm, split conventions, and let originality discuss louder than attractiveness. This unconventional technique became the muse for CDG’s around the globe expansion.

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CDG obtained Worldwide awareness by presenting clothing that rejected classic Thoughts of elegance. Kawakubo’s deconstructed silhouettes, asymmetrical tailoring, and avant-garde ideas captured the fascination of worldwide manner editors and purchasers early while in the nineteen eighties.

This world visibility strengthened the CDG Hoodie name and attracted loyal clients from every single corner of the earth.

The 1995 "Slumber" selection consisted of striped pajamas "bearing prints of identification quantities and marks of military boot prints".[30] Contemporaneous media coverage juxtaposed pictures of the collection with photos taken at Auschwitz concentration camp, as well as the controversy acquired Worldwide coverage.

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Comme des Garçons for H&M tuxedo jacket, 2009 The label was began in Tokyo by Rei Kawakubo in 1969 and established as a corporation in 1973. The model's title was inspired by Françoise Hardy's 1962 music "Tous les garçons et les filles", specially from the line "Comme les garçons et les filles de mon âge" ("like the girls and boys my age").

The 2006 autumn/Winter season collection handled the notion of the persona,[fifteen] the other ways to existing one particular's self to the entire world. Fusing personalized menswear with feminine aspects like corsets and Comme Des Garcons flower printed costume fabrics, Persona was Yet another collection that blended the feminine Using the masculine.

CDG crafted a strong distribution procedure by putting its products in prime luxurious suppliers like Dover Avenue Industry, SSENSE, Farfetch, Barneys, and Intercontinental boutiques. This gave the brand name use of elite clients globally when preserving its artistic integrity.

In 2017, the business released a brand new fragrance, Concrete, and marked its start in the US using a meal curated from the artist and chef, Laila Gohar.

Every single store was created as a creative House, enhancing CDG Hoodie's status for innovation and featuring shoppers an immersive retail working experience.

With the rise of online shopping, CDG expanded its get to by presenting collections through official and partnered e-commerce platforms. Social networking and trend communities aided unfold the model’s id, earning parts like the Perform Heart tees and Converse sneakers viral throughout the world.

The CDG x Converse Chuck Taylor grew to become Among the most identified sneaker collaborations on the globe, encouraging CDG reach global mainstream visibility while staying true to its edgy creative imagination.

Comme des Garçons’ runway shows in Paris are famous. Kawakubo’s theatrical shows, generally far more like art installations than style exhibits earned worldwide media protection, reinforcing the model's status for groundbreaking creativity.

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The company also provides a line of agendered fragrances, almost all of which can be unconventional in the world of perfume and aligned While using the types of its clothes.[6]